Xfinity Constant Guard Redesign

Brand Confusion: Customers struggled to understand the relationship between Constant Guard and Norton, the most valuable free offering in the suite.

Inconsistent Product Information: Security applications lacked standardized descriptions, making features and benefits difficult to compare.

Poor Information Architecture: Products were not grouped by purpose or security need, creating a fragmented user experience.

Limited Mobile Experience: The site was not responsive, resulting in usability issues across devices.

Content & UX Audit: Reviewed site structure, analytics, and user behavior to identify navigation and messaging gaps.

Information Architecture: Reorganized content to clarify the relationship between Constant Guard, Norton, and other security applications.

Responsive Design: Created mobile-first wireframes and prototypes to improve usability across devices.

Clear Product Positioning: Defined Constant Guard as a security suite and clarified the role of each application within it.

Consistent Product Messaging: Standardized product descriptions, features, and benefits across all application pages.

Comparison Tools: Introduced side-by-side comparisons to help customers understand available security options.

Responsive & SEO-Friendly Experience: Implemented a fully responsive design and optimized site structure for search visibility.

Mobile Growth: Mobile visits increased by 59%, reflecting the success of the responsive experience.

Improved Search Visibility: SEO rankings increased by 7.7%, driving greater organic traffic.

Enhanced Product Discovery: Customers could more easily understand and compare security offerings.